Branding Concept
Austen & Alcott is a public library named after two loved authors, Jane Austen, and Louisa May Alcott.
The visual language of the library honours the two mighty women in its use of bold colour.
I really enjoyed working on the logo, which is a little house built of two books.
The logomark is paired together with a stunning serif typeface, Montecatini and a sans serif, Basic Sans.
Project consist of brand design, social media visuals, and marketing collateral.
![](https://cdn.myportfolio.com/82c9efde7c3b117e6e4b48ac0b0bc3e4/a481b271-1aa8-43d7-b290-55350a42113f_rw_3840.png?h=ed6579779c87d55f9a7eca895d0783b8)
![a bright red logo on a light beige background. text "Austen & Alcott", house of literature](https://cdn.myportfolio.com/82c9efde7c3b117e6e4b48ac0b0bc3e4/159ca05a-adf4-4045-b575-37d5cac6204c_rw_3840.jpg?h=45a16963c183a3244da562d619fcec0a)
Logo
![](https://cdn.myportfolio.com/82c9efde7c3b117e6e4b48ac0b0bc3e4/5b85da76-847d-4048-b435-31699e7b482a_rw_1920.png?h=222acd2c3b5ec5d539da420bdb135961)
Outdoor sign
![](https://cdn.myportfolio.com/82c9efde7c3b117e6e4b48ac0b0bc3e4/400f500f-0a2f-46a1-820b-5bd349785825_rw_3840.png?h=fafedb7413685d452ff0441bfdbbbabc)
Library card
![](https://cdn.myportfolio.com/82c9efde7c3b117e6e4b48ac0b0bc3e4/f2dd9ed1-b563-4e9d-9d9e-60f03ed8b908_rw_3840.png?h=90b77eb5cc694dbcce5bb1217d341842)
Bookmarks
![](https://cdn.myportfolio.com/82c9efde7c3b117e6e4b48ac0b0bc3e4/93a1be78-9223-4eec-b38d-0566025802b8_rw_3840.png?h=2f420070b068965f08531137e09243c7)
Social media
![](https://cdn.myportfolio.com/82c9efde7c3b117e6e4b48ac0b0bc3e4/91ce68b8-fa2e-4daf-a9d0-24971ecd975a_rw_3840.png?h=ec53a36ead1fd95b5bf4e90bb904000e)
Out-of-home advertising
The following images are made with Midjourney
![](https://cdn.myportfolio.com/82c9efde7c3b117e6e4b48ac0b0bc3e4/5e11b7c1-647d-45e9-bd59-d15724f97665_rw_1200.png?h=2507ec8f291c9eea5cff66c4d9f2551e)
![](https://cdn.myportfolio.com/82c9efde7c3b117e6e4b48ac0b0bc3e4/0ddbb1b0-b62b-4e28-b91b-8ef2301e8d49_rw_1200.png?h=9dbd88cdac5462933358ba85be400702)
![](https://cdn.myportfolio.com/82c9efde7c3b117e6e4b48ac0b0bc3e4/3c574fba-4999-4f53-88f4-134261eaa4fe_rw_1200.png?h=94692e6250cac4b6d4c9535d982117ea)
![](https://cdn.myportfolio.com/82c9efde7c3b117e6e4b48ac0b0bc3e4/054e1194-513f-4c39-89c8-2d29f7574971_rw_1200.png?h=08f85346de30ea3452ad2654c8a112b8)
![](https://cdn.myportfolio.com/82c9efde7c3b117e6e4b48ac0b0bc3e4/5d39490e-78fb-4be0-a2c5-9e2fe93aed81_rw_1200.png?h=980e836f88f4ca91520616c42120b3a0)
![](https://cdn.myportfolio.com/82c9efde7c3b117e6e4b48ac0b0bc3e4/d23da512-a7a2-45f0-beb3-d9b8a91302d0_rw_1200.png?h=e48e17ff82b6fd21e3393373101be52e)